Salsa Vida
When I first joined Salsa Vida, my goal was clear: to spread the joy of Salsa dancing across the west coast. Little did I know that this decision would lead to a remarkable journey, propelling Salsa Vida to become the fastest growing Salsa lifestyle brand in the vibrant state of California. Our success lies in our unwavering strategy of producing captivating cinematic content that defies the conventional notions of Salsa dancing.
Among our many creations, I take pride in designing a remarkable composite image (Left) for our videos, carefully crafting it to leave a lasting impression as the final frame.
Star Wars Salsa Dancing Video Project
On this particular project, I wrote the narrative, drew the initial storyboards, choreographed the routine, scouted the location, starred in and directed the final shoot, edited and color corrected the raw footage, and came up with the promotion strategy to market the brand on Instagram and YouTube.
Still image from the final video. We shot this Imperial Valley Sand Dunes — fun fact, it’s where they shot the desert scenes for A New Hope.
